Paste your website. We read it, research your market, and show you exactly what we'd run — before you spend anything.
Every change goes through a guardrail engine that caps how far anything can move, and lands in an audit log you can revert from.
Search catches people who are already looking. Social reaches the ones who aren't. And a guardrail engine sits between the agent and your money, deciding what it's allowed to touch.
The words your customers type, the words to block, and a cost estimate — before the first click.
Your best offer, shown to people who shop U.S. stores but have never searched for you. That's where growth comes from.
Every change checked against limits you set, logged with the reason, and reversible in one click.
The part that makes this different from every other “AI for ads” tool is the part that says no.
The agent has four ways to look at your account and one way to write: a proposal, with the numbers behind it. It has no button that touches Google or Meta.
Kill switch. Auto-apply on? Protected? Allowed change type? Inside the cap? Enough evidence? Under today's limit? All of them, every time — never just the first failure.
Applied, blocked, failed, or dry-run — every attempt writes exactly one line, with what it was before, so you can put it back.
Every rule, in plain words, with the defaults — and why they start conservative.
Read the guardrailsWhat you sell, where, to whom, and how people reach you. Then the words your customers actually search, the words to block, who you're up against, and what a month would cost. You see all of it before anything runs.
Straight answers about money, control, and what happens when something goes wrong.
Read my siteNot until you turn that on. It ships with auto-apply off and dry-run on: every change is validated against Google or Meta and then discarded, so you see exactly what would happen. When you do enable auto-apply, it still can't move a budget or bid past the percentage you set, can't pause anything that hasn't spent or clicked enough to judge, and can't make more changes in a day than you allow.
We estimate it before you commit, from real search volumes and Google's own bid ranges. For a small business the first month is usually tens to a few hundred dollars. You set the cap; nothing can exceed it.
We watch constantly and change rarely. Hourly: alerts only. Daily: blocking wasted searches, which can only save money. Weekly: budgets, bids, new keywords. Bidding strategy changes need a two-week gap and your approval, because changing them too often is how beginners break campaigns.
For most sites, no. Tracking is the one technical step — a tag on your site so ads can see signups. We install it for you, or hand your developer a single snippet. If your site can't record a signup, we tell you before running anything.
It's built for exactly that. You never see keywords, match types or bidding strategies. You see which business, which country, who the customer is, what counts as a win, and how much to spend — and you tell us which of those we got wrong.
Both, for different jobs. Search catches people who are already looking for what you sell, cheaply, but it's limited by how many people search. Instagram and TikTok show your offer to people who've never searched for it — that's where growth comes from.
A rule the system checks before touching your account, written down in plain words: how far a budget may move, how much evidence a pause needs, how many changes per day, which campaigns are off-limits. Every check runs on every change, and the result — including why something was blocked — goes in a log you can read.
Budget and bid changes, yes, with one click: we store what the value was before. Re-enabling something that was paused isn't automated, because that can restart delivery unexpectedly — we ask you to do that one in the ad platform.
